NEW YORK – Buzzfeed News, the reporting wing of the popular internet website known for listicles, quizzes, and other pop culture articles announced this week that they would be rolling out a new subscription service.
“Well, right now we’re calling it ‘News at Your Door’, and we’re thrilled to bring it to a select group of cities beginning in Spring of 2019, and hopefully to a larger market by the end of the year.” said Buzzfeed News spokesperson Emily Richfield.
The new subscription service offers customers a paper copy of Buzzfeed News’ daily digest of articles, organized onto a recyclable black-and-white bifold sheet delivered every morning to the customer’s front door.
“In a world where organizations are expanding more and more into the mobile and desktop markets, Buzzfeed News is doing something radical: they’re expanding into a physical market. This is a game-changer.” said Hailey Steenberg, an editor with the Washington Post.
As part of this reporting, Buzzfeed News sent us a beta copy of their ‘news at your door’ service. The test copy was folded neatly into thirds, and was stuffed into a waterproof poly-vinyl bag. As we opened it, we were greeted by a large headline detailing the recent re-opening of the government along with a color photo of the president with congressional leaders. The beta copy had several articles which began on the front page, but quickly re-directed us deeper into the bifold to continue reading.
As they develop, Buzzfeed has said they are looking forward to feedback from their customers about the branding and naming of the service. “We’re workshopping ideas for the full roll-out,” said Richfield. “Some options we’ve beent testing are Buzzfeed IRL (an acronym which stands for ‘in real life’), Buzzfeed Home, and Buzzfeed for You. Our real favorite though, is simple: Paper News.”